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Chryslers Dodge Ram pickup truck body style evolved from its dowdy origins in 1981 to become the truck industrys innovator in progressive musclebound exterior styling. Always known as perhaps the most durable and best engineered of the Ford-Chevrolet-Dodge light-duty truck line, the Ram broke new ground in 1994 with a body design that dictated what future trucks should like.
Early Years
The Dodge Ram debuted in 1981 with a slab-sided wide, low-body stance, a roomy but utilitarian cab and a Ram hood ornament once used on prewar Dodges.
Radical Change
Dodge chief designer Phillip Payne designed for 1994 a new body based on a study that found that truck buyers wanted a masculine "big rig" truck appearance.
New Look
Paynes design incorporated the big rig look with modest retro-style flourishes of 1950s era trucks with a raised hood, separate flared front fenders and a protruding front crosshair grille.
Update
The 2002 models saw an update with a new interior and larger front grille as Ford and Chevrolet followed Dodges lead with their own "big rig" versions of a raised hood and separate fender styling.
Third Generation
Dodge continued with the basic body design it had originated in 1994, although the front grille that served the Ram so well grew larger with heavier look.
Forward Look
Recognizing that the iconic Ram nose was beginning to sag under its own weight, Dodge redesigned the front to give it a forward thrust flourish in 2009, updating it with a fresh appearance.
